Google Maps vs Yelp vs Apollo: Which Has Better B2B Data?

Google Maps vs Yelp vs Apollo: Which Has Better B2B Data?

A 2025 test scraping 1,000 B2B leads found Google Maps’ phone numbers accurate 92% of the time, while Apollo provided direct emails but faced 15–20% bounce rates.

Why This Matters

Ideal B2B data would be 100% accurate, complete, and up-to-date, but real-world sources like Google Maps, Yelp, and Apollo each have critical flaws. For example, 8% of Google Maps phone numbers were disconnected, and Apollo’s data was 6–12 months old. Using a single source risks incomplete leads, but combining them—e.g., Google Maps for local reach + Apollo for emails—reduces errors and improves targeting.

Key Insights

• “Google Maps phone accuracy: 92% (2025 test)”
• “Apollo’s email access but 15–20% bounce rate”
• “Yelp’s 89% phone accuracy but 11% invalid numbers”

Practical Applications

• Use Case: Google Maps for local service providers needing physical location data
• Pitfall: Relying on Yelp for B2B leads without filtering out consumer-focused listings

References:

• https://dev.to/alexberman1/google-maps-vs-yelp-vs-apollo-which-has-better-b2b-data-2n43