Analytics

4 articles in this category

AI NewsMagentoAnalytics

How to Track Hidden AI Search Referrals in Magento 2: ChatGPT Traffic Is Hiding in 'Direct'

GA4's native AI Assistant channel (May 2026) auto-detects ChatGPT referrals, but most AI traffic still lands in 'Direct' due to referrer stripping.

Jul 6, 2026

AI NewsData EngineeringAnalytics

Optimizing Power BI Performance through Advanced Data Modeling and Star Schemas

Master Power BI data modeling by implementing Star Schemas and efficient relationships to prevent slow, inaccurate dashboard reporting.

Mar 29, 2026

AI NewsData ScienceAnalytics

Introduction to MS Excel for Data Analytics

Excel serves as an excellent starting point for data analysis, enabling organizations to make better decisions and boost profits.

Jan 24, 2026

AI NewsAnalyticsData Science

GA4’s Growing Pains: Alternatives and Solutions for Modern Analytics

A surge in complaints about Google Analytics 4 (GA4) highlights the need for alternative analytics solutions, with BigQuery integration and open-source options like Matomo gaining traction.

Dec 26, 2025